ShortStack is an intuitive platform for creating and publishing sweepstakes, promotions and driving engagement with fan bases on Facebook. Whether you’re looking to gain more fans through a product giveaway, or want to drive interaction through a video voting contest, ShortStack can help you accomplish the job.
A few years ago, hosting a promotion on Facebook was as easy as simply posting something to a Facebook wall. Of course, that was until Facebook changed their terms of service requiring pages to utilize and administer promos through an application. Great move for developers, bad for small businesses.
Upon the revision to the TOS many social media buffs looked to Google-owned WildFire to launch their latest and greatest promotion ideas, however many smaller brands couldn’t afford the whole shebang, which had a significant outlay. Don’t get us wrong WildFire has an extremely polished offering, it’s just a costly endeavour especially if you’re working with a small audience beginning to get your feet wet with promotions.
Bring on ShortStack! ShortStack is available in a variety of flavors from the Free for Life (branded with ShortStack logo) option to the All You Can Eat package that runs $300 for Facebook pages with more than 250,000 fans, this includes all the bells and whistles. The least expensive paid alternative provides an unbranded white label solution for $30 (you must have under 25,000 fans) and includes contest functionality as opposed to the free version that’s limited to sweepstakes.
Off the bat users can utilize a slew of templates to get rocking. The pre-designed templates offer a quick solution for sweepstakes/giveaways, photo/video voting contests and more. Starting from scratch is quite easy too with the use of widgets that are cleverly dragged into order and will appear within the promotion design. Each widget represents a different function for the promotion such as inserting media, adding newsletters or piping through content from a site using an iFrame. Users familiar with CSS can also style the themes using code, or choose from the 80+ pre-set colour schemes.
One of the coolest things about ShortStack is the ability to fangate your content, meaning you can hide promotions, deals or media until the user becomes a fan by clicking “like”. As an example, using one of the handy widgets we mentioned, specific content can be turned on or off based on whether the viewer is a fan.
Give it a try and see what you come up with. There’s an endless number of things you can do with this platform to gain and retain fans.
The CountMeIn team assists brands and retailers in monetizing their fans and followers through an omni-channel solution for creating collaborative branded storefronts. For consumers, it’s a fun shopping experience that enables them to promote products they want and love, with the added benefit of collaborating on gifts electronically with friends and family, across the globe.