One of the great doubts that surgeons or those specialists in charge of dental implants Tijuana may have when entering the vast digital world is how to correctly use social networks to generate an impact on their followers who, in many cases, are patients or prospects. And although indeed, it is not an obligation that the surgeon must have a Twitter account, he can indeed be a perfect ally when wanting to be in touch with his followers and to achieve greater reach.
In case the account is more focused on the company where he works, it is essential to mention that having Twitter can offer many advantages that, if well employed, can generate the growth of the clinic
What are the benefits of using Twitter?
Sharing important content
Since it is a social network that has gained much popularity in recent years, it is normal that it has an impressive network of users who are willing to consume the content offered. Mainly because this social media is characterized by the fact that the platform is designed to inform immediately. Therefore, being present within this network can facilitate the recognition of the company and its services. For this, it must be done in a correct and well-planned way. This indication is directed both to the clinic itself and to the surgeon’s profile.
Communication with the public
—If there is one thing that stands out in this medium, it is the constant exchange of messages that exist in the publications. This is achieved thanks to the immediacy that exists in this platform, so the moment the clinic or the surgeon shares some information within the profile, people will be able to communicate and so on. This can be of great help to the surgeon and the clinic as it will allow them to have more interaction with people. In this way, it will be easier to differentiate the needs, problems, or doubts that exist in the target audience. Practically, the interaction between both is more straightforward and more practical.
Link to the website
Since it is possible to share links, publications made can be accompanied by the website’s hyperlink. In this way, it is possible not only to improve the visits to the clinic or surgeon’s profile but also to increase the traffic within the website.
What should be taken into account to achieve success within Twitter?
To make the account successful on the platform and for users to be able to reach the content offered, it is essential to take into consideration the following:
Use keywords: To optimize the profile and searches, it is necessary to use keywords so that users can quickly find the surgeon’s or clinic’s account. This also helps the profile to appear within the results of the searches.
Use of photos: Although many take it as something insignificant, these images speak a lot about the account, so if you want to give a picture of professionalism, the photos must show that. Not only the profile photo should be taken into account, but also the cover photo.
Sharing quality content: It is not only about tweeting content, and already, it is always recommended and advised that the information is of interest to have an impact on the followers. So if the surgeon or clinic wants to share information about a procedure such as bariatric surgery in Mexico, it must be of quality.
Twitter is a social network that has many benefits for both the surgeon and the clinic, so professionals must become more involved in the digital environment, as these tools are necessary to compete in the market.