A whopping $244 bucks, that's the average cost of the top gifts from 2000 to 2011. Holidays, graduations, weddings: it all adds up. How much you ask? Exploring this infographic, you'll find that costs are continuing to sky rocket with hot electronics being the most sought after gifts including smart phones, tablets and e-readers, totalling an average of almost $800 in 2011 for the annual spend. And, if you're a parent with multiple kids you're facing a major outlay. It's a far jump from Teenage Mutant Ninja Turtles, WWF action figures and pogs – just have a peek around at any mall – how many 5 year olds can you spot with iPads and Leap Frog?

How can you reduce your overall spend while still getting your loved ones what they want? Collaboration! Social gifting is a modern term for collaboration, it's a simple concept. Just ask your friends and family to contribute towards gifts and share the products you love and want.From a retailer perspective, social gifting can help to increase the virality of products and encourages aspiring owners to contribute (or promote) a portion toward items that they'd normally overlook. CountMeIn's platform provides brands with a white label solution for retailers looking to monetize their fans and followers on Facebook, Pinterest and Twitter.


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